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<h2>Strategy Execution by Design Series</h2><h3>Lever 3: Execution Management System Element 2: Benefits Mangement</h3>You can have the clearest goals in the world, but if the work doesn’t create real value, you don’t have execution. You have activity.Last week we talked about Goal Management Systems and how they keep people focused on the outcomes that matter.This week is different.&nbsp;The next lever which acts as the backbone of the Execution Management System is Benefits Management - the system that proves whether the work you deliver actually creates the value your goals promised.Both are essential.&nbsp;Both do different jobs.&nbsp;And both are often treated in isolation.What I see time and time again is organisations leaning heavily on one system while neglecting the other.When they focus only on the goal system: They define the strategic outcomes, cascade the goals, and set up a strong alignment structure. But they don’t fully test whether the work they’re investing in will actually realise those outcomes. Leaders end up signing off projects that teams believe will create value; but at the executive level, the connection isn’t clear, and alignment quietly slips.When they focus only on benefits management: They move straight from strategy into projects. Benefits get defined at the program level, not the strategic level. And because the goals aren’t explicit, there’s no reliable way to know whether the benefits being claimed will unlock the value the organisation really needs.Both patterns lead to the same issue. While everyone is "busy", the tension between these means no one can agree on what success truly looks like.My belief after working with a range of organisations in this space is..... Clear strategic goals + Cascaded and understood by your people + Measurable benefits connected to the work = an execution system backbone, setting you up to deliver the results you intent.Take away any part of that equation and execution becomes unclear.Benefits management isn’t a reporting exercise. It’s how you keep the strategy real during delivery.&nbsp;And it’s how you make sure the work you fund actually creates the value your goals promised.So, here’s the question I'll leave you with: Do your projects clearly state the value they’re designed to create, and is that value tied directly to your strategic goals?If the answer isn’t a confident yes, that’s usually where execution begins to slip.<figure id="figure-apf95tiv37mi3y4hk7"><img id="apf95tiv37mi3y4hk7" src="https://media.gettyimages.com/id/1897539179/photo/stock-charts-and-backgrounds-of-large-cities-financial-industry-stock-market-the-world-of.jpg?b=1&s=2048x2048&w=0&k=20&c=oXuGDahS5dst8kS4ZgH_8JBUaJTYYw5pjco69faMZYg=" alt="Stock charts and backgrounds of large cities financial industry, stock market, the world of business and investing in money." title="Stock charts and backgrounds of large cities financial industry, stock market, the world of business and investing in money." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>For further ideas on how to improve your benefits management system, please refer to: <a href="https://www.linkedin.com/posts/rebecca-reti-4582433b_benefits-management-activity-7396343893254074368-9pAH?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs">https://www.linkedin.com/posts/rebecca-reti-4582433b_benefits-management-activity-7396343893254074368-9pAH?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs</a>&nbsp;

Benefits Management

Businessman holding target with dart arrow symbol. Concept of customer targeting, business strategy, market segmentation, digital marketing, sales growth, and achieving business goals customer

<h2>Strategy Execution by Design Series</h2><h3>Lever 3: Execution Management System Element 2: Goal Management System</h3>How confident are you that your people are focused on the goals that truly move the dial?Many years ago, I was working with a large government organisation that had just set its strategy.On paper, things looked good. Projects were moving. Teams were busy. Every initiative had a purpose.But under the surface, effort was scattered. Projects were duplicating work. Teams were delivering in directions that didn’t match the outcomes the organisation actually needed to achieve.The problem wasn’t capability. It was the absence of a real goal system.No shared language. No rhythm. No line of sight on what success tangibly meant.I worked with the leadership team and we built one from the ground up. We used OKRs as the framework (I prefer this as its outcome focused) but it could’ve been KPIs, or something else.The point isn’t the tool.It’s having a consistent, connected system, one that links strategy, projects, and people. A system that defines what success looks like and aligns effort to how value actually flows.We didn’t cascade goals down the org chart. We mapped them to the flow of work. And we rewired the performance system to reinforce shared outcomes, not just individual delivery.The key shift? Within months, duplication dissipated, alignment strengthened, and Leaders and teams had visibility into how their effort translated into impact.Since then, I’ve seen the same pattern across dozens of organisations.Strategy doesn’t fail. The goal system behind it does.Below, I’ve broken down what I see as the key design shifts that separate high-performing goal systems from the ones that quietly stall execution.Here’s what matters most: - Calibrate for culture, how goals live depends on how people work together - Design goals around the flow of value, not the reporting lines - Pair leading and lagging indicators, manage the future, not the past - Build a predictable rhythm of review, what’s not reviewed, dies - Keep goals focused and connected across teams, focus is a leadership discipline - Create safety, high-performing systems grow capability, not complianceIf your organisation feels busy but progress feels flat… You don’t have a performance problem. You have a connection problem.If you pulled up your top five strategic goals right now, could you draw a line from each to the work on the ground?<figure id="figure-gne3ai1l9lmi3xzfcu"><img id="gne3ai1l9lmi3xzfcu" src="https://media.gettyimages.com/id/2234389834/photo/businessman-holding-magnifying-glass-focusing-on-target-with-customer-icons-digital-marketing.jpg?b=1&s=2048x2048&w=0&k=20&c=sZLlaM3otI8ffHc90sh9mxxBm2pA_3R1hkJ_A_oOdBA=" alt="Businessman holding magnifying glass focusing on target with customer icons, digital marketing concept for audience targeting, business strategy, customer analysis, and market research." title="Businessman holding magnifying glass focusing on target with customer icons, digital marketing concept for audience targeting, business strategy, customer analysis, and market research." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>For more content including tips and tricks to consider, review the supporting content with the post:&nbsp; <a href="https://www.linkedin.com/posts/rebecca-reti-4582433b_lever-3-goal-system-activity-7394162029441261569-t28Z?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs">https://www.linkedin.com/posts/rebecca-reti-4582433b_lever-3-goal-system-activity-7394162029441261569-t28Z?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs</a>&nbsp;

Goal Management System

<h2>Strategy Execution by Design Series </h2><h3>Lever 3: Execution Management System Element 1: Creating a central view across your execution roadmap</h3>Who in your organisation holds the complete view of how strategy execution fits together, not just their part of it?Early in my career, I worked with an organisation that designed and delivered in silos.When we reviewed the full change portfolio, the truth hit hard: projects overlapping, conflicting outcomes, millions wasted.After redesigning the strategy, we brought together a small group of senior leaders. Not to add governance, but to maintain a single shared lens for execution.This view covered everything: the projects, programs, and activities required to deliver the strategy as well as the key organisational activity that put strategy at risk.&nbsp;It was uncomfortable at first.Leaders had to let go of functional priorities for the collective. But that connected view soon proved invaluable.For the first time, we could see where execution was drifting and what needed to shift to get back on track.That experience changed how I think about execution: not as control, but as connection.In my last post, we explored translation, turning strategy into one integrated plan. Now, in Lever 3, we unpack the Execution Management System, the structure that wraps around the plan to ensure it is actually delivered.At its foundation sits what I call Execution Management, the discipline of overseeing the entire system of work to ensure every activity, initiative, and investment aligns within an integrated execution plan and works together to achieve its intent.In my research, leaders described the friction that arises when no one holds a unified view: each initiative runs on its own logic, priorities multiply, capacity strains, and decisions are made in isolation.I’ve created a carousel breaking down: &nbsp;• Why a central view across the strategy execution matters &nbsp;• How Execution Management differs from traditional Portfolio Management &nbsp;• What organisations can do differentlyThis is the first element of Lever 3 – The Execution Management System: the centralised view that keeps execution coherent.<figure id="figure-5s2rg1zomi3xvl3w"><img id="5s2rg1zomi3xvl3w" src="https://media.gettyimages.com/id/2205600944/photo/zig-zag.jpg?b=1&s=2048x2048&w=0&k=20&c=NRH-InKzwQ_z0GQrgO2z5MmrSHnyENpmKj7zVEupMFk=" alt="Zig Zag" title="Zig Zag" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>You can access the supporting tips and further ideas here:&nbsp; <a href="https://www.linkedin.com/posts/rebecca-reti-4582433b_lever-3-element-1-execution-management-activity-7392007630015295488-L-uW?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs" data-mce-href="https://www.linkedin.com/posts/rebecca-reti-4582433b_lever-3-element-1-execution-management-activity-7392007630015295488-L-uW?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs">https://www.linkedin.com/posts/rebecca-reti-4582433b_lever-3-element-1-execution-management-activity-7392007630015295488-L-uW?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs</a>&nbsp;

Creating a central view across your execution roadmap

<h2>Strategy Execution by Design Series</h2><h3>Wrap up of Lever 1: Leadership &amp; Trust</h3>After close to 20 years designing and executing business strategy, the persistent gap between strategy formulation and execution became the ‘why’ behind my eMBA research. I explored with executives of large New Zealand-based organisations (both New Zealand-born and internationally born) the elements that enable effective strategy execution.Over the past few weeks, I’ve shared insights on Lever 2 of my Strategy by Design model: Strategic Clarity &amp; Alignment - exploring how clarity transforms intent into coordinated action, and how alignment ensures that effort converges rather than competes.What I discovered was telling: when strategy is unclear, execution fragments. Teams fill the silence with their own interpretations, initiatives collide, and the organisation drifts off course. Leaders described this as one of their biggest barriers to performance, everyone wanted to do the right thing; they just weren’t sure what that was.Execution doesn’t fail because people don’t care, it fails because the direction is unclear. When leaders create coherence, execution accelerates.To explore the insights and practical takeaways from Lever 2, check out my wrap-up article below.You can access the full wrap up article here: <a href="https://www.linkedin.com/pulse/lever-2-strategic-clarity-alignment-turning-ambition-rebecca-reti-ist2c" data-mce-href="https://www.linkedin.com/pulse/lever-2-strategic-clarity-alignment-turning-ambition-rebecca-reti-ist2c">https://www.linkedin.com/pulse/lever-2-strategic-clarity-alignment-turning-ambition-rebecca-reti-ist2c</a>&nbsp;<figure id="figure-a78d444smmi3xn4us"><img id="a78d444smmi3xn4us" src="https://cdn.durable.co/covers/brpCRW7ImwsZlra3kcUAen0cgRZjsmiIIBWHYSplphbF3iKjncdUeXf0PVNCjJgj.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>

Wrap up of Lever 1: Leadership & Trust

In this business management concept, a businessman erases a white arrow and draws a yellow arrow, symbolizing a strategic shift toward innovation and growth.

<h2>Strategy Execution by Design Series</h2><h3>Lever 2: Strategic Clarity &amp; Alignment Element 5: Dynamic Strategy</h3>When was the last time your organisation remained committed to its strategic priorities, even when the world around you had clearly shifted?Too often, strategy is treated as done deals. Yet markets shift, customer expectations evolve, and technologies disrupt faster than most organisations can respond.Faced with change, many overcorrect by expanding the "strategic priorities" until everything becomes critical, which means that nothing truly is. But strategy is about choices, and that requires the discipline to pause, review, and re-align when value isn't emerging.Dynamic strategic planning treats feedback as fuel, not failure. It builds in flexibility so organisations can course-correct before energy and investment drift in the wrong direction.In my research, executives expressed frustration that despite a changing world, their strategies remained static. Teams continued to deliver against outdated priorities because the system wasn't designed to adapt. As one leader said, "We knew things had changed, but the plan didn't."Organisations with the highest execution success treated strategy as learning in motion, constantly testing assumptions and adjusting direction.A clear and compelling strategy doesn't hold its course no matter what. It listens for signals, learns, and adjusts.McKinsey's research supports this: the most adaptive organisations revisit priorities four to six times more often than peers, reallocating resources dynamically.Strategic execution needs rhythm, regular systems for reflection, not just reporting. Teams need structured moments to pause, test assumptions, and reset direction. When built into strategic reviews and governance, this discipline sharpens focus and builds trust.The surge in agile ways of working has offered a practical structure for continuous reprioritisation. As one executive told me, "Agile enables quarterly re-prioritisation; we're getting much clearer on priorities and where we spend money."But agile isn't the goal; this way of working supports the principle that execution thrives when strategy, priorities, and learning evolve together.So, what can organisations do differently?&nbsp; - Create shorter planning cycles: Move from annual to rolling or quarterly planning, underpinned by the longer term vision. - Ruthlessly define what matters most: Focus on the few priorities that create advantage and pause work that no longer drives value - Use dynamic resource allocation: Shift funding and people toward the highest-value work as conditions change - Act on evidence: Use data and stakeholder insight to guide shifts - Reward adaptation, not rigidity: Normalise course correction as maturity, not failure.Clarity sets direction. Iteration sustains it. That's why Strategic Clarity &amp; Alignment is Lever 2 in my Execution by Design model.<figure id="figure-fldwm6i06jmi3xcpwi"><img id="fldwm6i06jmi3xcpwi" src="https://media.gettyimages.com/id/2202847872/photo/in-this-business-management-concept-a-businessman-erases-a-white-arrow-and-draws-a-yellow.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rInG2LRbBW6I57QQv3FsJ4LveDJMfEhB5xQmT862Ddc=" alt="In this business management concept, a businessman erases a white arrow and draws a yellow arrow, symbolizing a strategic shift toward innovation and growth." title="In this business management concept, a businessman erases a white arrow and draws a yellow arrow, symbolizing a strategic shift toward innovation and growth." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2202847872/photo/in-this-business-management-concept-a-businessman-erases-a-white-arrow-and-draws-a-yellow.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rInG2LRbBW6I57QQv3FsJ4LveDJMfEhB5xQmT862Ddc=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Engage with this post on LinkedIn:&nbsp; <a href="https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-dynamicstrategy-activity-7384453045486661632-s7s0?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs" data-mce-href="https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-dynamicstrategy-activity-7384453045486661632-s7s0?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs">https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-dynamicstrategy-activity-7384453045486661632-s7s0?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs</a>&nbsp;

Dynamic Strategy

I need everyone to give me their best ideas

<h2>Strategy Execution by Design Series</h2><h3>Lever 2: Strategic Clarity &amp; Alignment Element 4: Ensuring your strategy is compelling</h3>When was the last time you heard someone outside the executive team talk about the strategy, unprompted, and with clarity and belief?A strategy can be clear on paper, but what makes it truly compelling is how it’s shared and reinforced so people understamd it, believe it and act on it. Many organisations nail the design but neglect the delivery, forgetting that connection is what turns strategy into execution.I’ve seen too many organisations stop at a single announcement: a launch event, a glossy one-pager, a town hall, assuming the message has landed. But without continual reinforcement, it fades. People quickly slip back to old routines, unsure how the strategy connects to their work. As one executive told me in my research: “We had a strategy, but no one explained it clearly or often enough for people to live it.”Strategy becomes compelling when it’s communicated consistently and in ways that resonate. The real test: do people hear it, understand it, remember it, and repeat it? and do they see what this means for them?&nbsp;Neurocognitive research shows someone needs to hear a new message at least three to seven times before it truly registers. What drives retention is repeated exposure in varied contexts, hearing the same idea through stories, visuals, and examples, and spacing those messages over time to strengthen recall.McKinsey notes that the best organisations cut through noise with simple, repeated narratives that leaders embody every day. Many executives treat strategy communication as an afterthought, which is why even senior managers struggle to recall their priorities.What I’ve seen work is when organisations use multiple mechanisms to reinforce: leaders tell the story often and consistently; visuals and roadmaps to make connections tangible; workshops to explore “what does this mean for us?”; and check-ins where progress is tracked and understood across the business. The roadmap from translation (Post 3 in this lever) becomes the anchor, but the real magic lies in how it’s communicated.So, what makes a strategy compelling? &nbsp;• People understand it and leaders have the skills to share it: plain, human language, not corporate code. &nbsp;• They see why choices were made: the logic, trade-offs, and purpose behind them. &nbsp;• They can connect it to their work: through conversations that make it real. &nbsp;• They hear it often: through leaders who repeat and live the message until it sticks. &nbsp;• And the organisation reinforces it: embedding strategy in planning, recognition, and routines so it endures.That’s why Strategic Clarity &amp; Alignment is Lever 2 in my Execution by Design model. A strategy that is compelling isn’t just clear, it inspires belief, alignment, and momentum. <figure id="figure-r8d91gd13qmi3x8epg"><img id="r8d91gd13qmi3x8epg" src="https://media.gettyimages.com/id/863497498/photo/i-need-everyone-to-give-me-their-best-ideas.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=eELAkP3j2VOBoC_RS_L9i4icdsND2c7bhW3nDqE779o=" alt="I need everyone to give me their best ideas" title="I need everyone to give me their best ideas" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/863497498/photo/i-need-everyone-to-give-me-their-best-ideas.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=eELAkP3j2VOBoC_RS_L9i4icdsND2c7bhW3nDqE779o=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Engage with this post on LinkedIn:&nbsp; <a href="https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-strategicclarity-activity-7381908816008982528-mMxO?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs" data-mce-href="https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-strategicclarity-activity-7381908816008982528-mMxO?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs">https://www.linkedin.com/posts/rebecca-reti-4582433b_executionbydesign-strategyexecution-strategicclarity-activity-7381908816008982528-mMxO?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhmYsQBKppHDyfPTxqHXXgP5MmXRjB7WJs</a>&nbsp;

Ensuring your strategy is compelling

Rebecca Reti

Management Consulting Firm - Sole Trader Website. Simple 6 page website with the ability for customers to understand offering, view services, book time with me, review thought leaders (linked to LinkedIn blogs)